January 19, 2003
Underpromise and overdeliver.
Those two words have been treated like a mantra by me and my fellow worker bees for years. My good friend Brad repeated the phrase “Underpromise and overdeliver…” at staff meetings, company overviews, off-site strategy get-togethers and the like. We all believed in it. We still do. I’ve always understood it to be a pledge to someone you are providing a service to. It basically means that you will promise to do something for that person, but not so much as to risk failing at the task. You’ll also give that person much more than they ever expected in the end, because you didn’t cover the world with sugary frosting to begin with. Underpromise. Overdeliver. Simple, common-sense business behaviour that keeps everybody happy and satisfied. It’s a concept and a belief that all of us who now work at Veer still strive to uphold and evangelize. With that in mind, it was pointed out to me this week that underpromise.com was available as a domain name of the week, but overdeliver.com was unfortunately taken. However, if you’re looking for a matching pair of domains, perhaps overpromise.com and underdeliver.com would better suit your needs. They certainly fit the professional personality of many companies currently in business.
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