November 22, 2002
Telus what you think.
Our favourite monolithic communications behemoth is really good at looking like they want to listen to their customers. Of course, looks aren’t everything. Scratch a bit of the colourful patina off the surface, and you’ll find a cold corporate infrastructure that honestly couldn’t care less. But that doesn’t mean they don’t put up a good front. For example, they are currently requesting feedback on different concepts for the redesign of their myTelus customer portal. They’re certainly dishing out the standard buzzwords for any information-dense redesign. They’ve got your “navigation improvements” and your “organization improvements”, not to mention your “design improvements”. On top of it all, they’re also looking at including “new, improved content“. The emphasis is theirs. All three versions of the proposed redesign are unquestionably bland and formulaic, but go ahead and tell them what you think anyway. The feedback form appears to be open to anyone. It’s unfortunate that there isn’t a one-click “I think they all suck” button on the page. Something like that would definitely be a “navigation improvement”.
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