October 15, 2002
Look! Look! See Veer. See Veer run.
See Veer post two (count ’em two) honest-to-goodness, never before seen press releases the same darn day. Even the peripherally cognisant will notice right off the bat that one of the releases is basically an announcement of the launch of our company six months after the fact. That’s a commonplace practice in this industry, isn’t it? I think it plays out like this: Nab a concept. Find funding. Launch the concept. Grow a bit. Work the bugs out of the concept. Grow a bit more. Announce the concept. See, we did it just like that. And by the by… you can also glean a few juicy bits about all the wonderfulness this team I work with has accomplished in our previous lives. Swing your grasping appendages through the rest of the press room and see what grabs at your Velcro®. Can actual business cards be that far off?
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