September 4, 2002
One reality distortion waffle cone, please.
I’m having a bit of difficulty in discerning the obvious co-marketing tie-in, but Small Dog Electronics is offering coupons for a free pint of Ben & Jerry’s ice cream when you purchase a copy of Mac OS X Jaguar. One of the few links between these two companies that I have been able to find is that Ben & Jerry’s has an unfortunately named flavour called Apple Crumble. That’s not exactly a positive co-brand to be associated with. Here’s my theory… Someone is either attempting to nip the media’s clever headline syndrome in the bud or the folks at Ben & Jerry’s are simply playing catch up with the competition. You see, last summer Haagen-Dazs ran a contest where consumers of their iced cream confections could win a lease on a Jaguar XK8. Coincidence? I think not.
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