July 9, 2002
Untitled
Apple’s iTools web services look like they’re going to be rebranded as .mac once the Jaguar update to OS X is released, at least according to a short blurb over at Think Secret. One the one hand, I’m all about Apple using the Mac brand as often and as thoroughly as possible — it’s really to their advantage. In fact, losing the iTools moniker actually helps differentiate them from other web-related products, such as Tenon’s iTools server utilities. And I have to disagree with the comment in the article about it being a “very confusing name”. It not confusing as much as is seems to be a somewhat tardy “hey, don’t forget about me…” response to Microsoft’s .net platform. I wonder if ICANN would be open to another new top level domain application?
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