April 26, 2002
Untitled
Now, see what happens when you let the developers handle the event marketing? Some well intentioned, but questionably driven souls down in Cupertino are doing their darndest to crank up a little bit of last minute public relations hoopla for the Worldwide Developer Conference next month. I know this because the Apple Developer Connection just sent me a powerfully fruity e-card invitation explaining how exciting a preview of the next version of OS X will be. As a developer, I probably don’t need any additional hoopla to get me excited about the next version of anything OS X related. Especially the type of hoopla that involves poorly executed, center-justified, faux-handwritten messages sent as JPEG-format email attachments. Personally, I think that Microsoft’s Comic Sans should be banned from use outright, but that’s another can of kern pairs altogether. Oh, and a suppose placing the code name of the unreleased operating system in quotations (and not even typographically correct quotes at that…) makes it seem as if I’m in on some great, perhaps even ironic secret. Feh. I wish I could manage to find a way to go to the conference, if only to point out how un-Apple this doe-eyed attempt at direct marketing was.
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