June 11, 2001
Untitled
I finally got around to ordering upgrades for some Adobe applications this morning. All three upgrades were for Mac, and all three serial numbers used to qualify for the upgrades were from previous Mac versions. The platform bias is not that big of a deal in itself, as I have dozens of products registered and recorded on the Adobe site, over 90% of which are for the Mac platform. I’m generally impressed at how well implemented most of the Adobe customer account system seems to be, and how easy it is for me to choose a valid serial number from my registration data during the purchase stream. To their credit, Adobe has managed my software purchase history and is able to use the data to simplify this type of transaction. With all of this information at their disposal, including a fresh transaction, do they proffer a Windows-specific call-out on the receipt page? I’m so clearly a Mac-focused customer it hurts. Why would they assume that I would be interested in this offer?
It’s a small detail and probably a generic offer that everyone is confronted with, but I can’t see why this space couldn’t contain contextual offers based on your order. Keep trying Adobe. You’re almost there.
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