March 13, 2001
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This article should be required reading for anyone who touches a web site during its design, production, or maintenance phases. I am continually dumbfounded as to why some sites require you to type excruciatingly long URLs in get to obviously popular content. Or why companies think that customers won’t ever pick up a five year old magazine with an obsolete URL and try it in their browser. Believe me, they do. That’s why I insist that we still support every out of date domain and link that we can. This particular example hasn’t appeared in print or as part of a directory structure since 1995, yet it still redirects to the appropriate product and location.
Redirects and domain mirroring aren’t hard things to do. Making it easy for people to get to information on your site should be something that happens automatically as your site grows and changes.
Via dangerousmeta
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