March 8, 2001
Where’s the returns department?
Take Back The Net is a self-proclaimed “crusade” aimed specifically at netizens (Argh … I am really beginning to detest that word) encouraging them to purchase goods online is a bit like trying to convince Napster users to download music.
“Fueled by a lack of confidence, our economy is slipping into recession. If this trend continues, you might soon lose access to your favorite online store, greeting card site, music site or financial chat group. Imagine the Internet without Yahoo! or Amazon.com. But you can help the Net regain its respect. We must band together and send the world a loud, clear message that the Net will not only survive, but thrive. That’s why we’re asking you to demonstrate your dedication to the Internet.”
What? The point be moot girlfriend. I would like to think that people who read the Iconocast, in itself a resource for the internet marketing industry and the instigator of this whole thing, already spend a good portion of their waking hours using the net for things like purchasing products and investing in companies they like. If the people who are designing, building, and promoting the internet economy aren’t supporting it, then how can we expect anyone else to embrace it? People aren’t using an online stores or services, probably because it’s easier to accomplish the same task in the analog world or the concept behind the site or service is just plain stupid. You can’t persuade everyone to use something that either doesn’t work or isn’t needed. The internet tends to follow that rule — painfully.
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