January 29, 2001
Untitled
Once again, international fame awaits in the referrer logs. Háztelo tú mismo is an article from the Spanish online magazine en.red.ando that makes mention of my spiral logo critique along with just about every other online tribute to stupid logo design there is. If Bablefish didn’t fracture the native language into tiny, ill-defined shards of English, I might be able to tell if it was a well written article or not. As best as I can decipher, the author is contrasting the very nature of uniqueness that the web can afford individuals with the wide-spread homogeneity of corporate group-think. Of course, we were all perfectly aware of this before, having been inundated by the constant stream of near identical logos, confusingly similar tag lines, and questionably-derived naming conventions found in the dot com world. Inevitably, for every original idea hatched out of pure, inspired thought, there will be a dozen off-key mocking birds screaming louder to be heard. Regardless, I’m just happy to be mentioned.
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