January 3, 2001
Untitled
Macromedia Announces Name Change
Hot doggie, it’s been a fine day for link picking. This particular hypertextual instance is a prime example of what happens when software tries to be too smart. Check out this whacked Associated Press financial news article about Macromedia changing its name to the North Jersey Media Group Inc. I’ve posted the entire announcement below just in case Yahoo! wakes up, realizes something is kerflunky, and yanks the original page.
Wednesday January 3, 7:12 pm Eastern TimeMacromedia Announces Name ChangeHackensack, N.J. (AP) — Macromedia Inc. (Nasdaq NM:MACR), the parent company of The Record of Hackensack and the Herald News of West Paterson, announced Wednesday it was changing the name of its main operating units to North Jersey Media Group Inc.The company, which also publishes 19 weeklies in Bergen, Essex, and Passaic counties, said it was discontinuing the names of its Gremac Inc. and Bergen Record Corp. units.It has established a new Web site at www.northjersey.com.Company officials said the change was made because to strengthen brand identity and unify its properties under a common corporate name. They also hope to eliminate confusion about The Record’s name and to let people know the paper covers more than just the Bergen County area.“Brand identity in this market is important,” company president Jon Markey said. “You have to take the confusion out of it, so you know you’re talking about the same thing.”
Could you ask for a more ironic closing quotation?
This item was posted by Grant Hutchinson.
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