August 10, 2000
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I was purging a bunch of old Red Herring, Industry Standard, and other e-bizzy trade rags at home the other day. As is my habit, I was quickly thumbing through the pages before tossing them into the recycle bin, diligently on the prowl for forgotten spiral logos, when I stumbled across this great ad for the Newton in a 1997 issue of Fast Company.
Best bit from the copy? The tagline. “Leave your laptop at home.” At this point in the game the Newton was just about to be Steved, and it was to late to save it. Too bad, because I think they had just struck on something. The Newton wasn’t trying to fill a new niche category called the personal digital assistant — that’s what Palms and organizers are doing now — the Newton was supposed to replace your laptop. That’s what it still does for me every day. If you would like to grab a larger version of this ad, I’ve got you covered too.
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