August 6, 2000
Untitled
Are companies getting more paranoid by the day, or are they just getting stupider? First it was the Smurfy hardware manufacturer Cobalt firing volleys at Apple, believing they have a lock on computers resembling salt licks, and now the questionably innovative automotive dinosaur Ford is flaring it’s legal nostrils and filing suit against an online auto leasing firm over the name Model E. Are people really going to confuse some startup money-vacuum with America’s premier maker of suburban monster trucks?
“We have a history of using the nomenclature beginning with the word ‘Model’ and then followed by a letter, so we do think that (Model E) would be perceived as associated with Ford.”
Well, most people in my family have a history of brushing our teeth and then spitting, but I imagine that others have had the same idea once in their lifetime. If Ford wants to bask in its past sub brand glories such as the Model T, fine. But honestly, what was the point of spending all that time and effort building up the Ford brand in the first place, if it’s the little battles they want to fight? I guess when you’re perpetually ranked number two in popularity, litigation is job one.
This item was posted by .
Categories:
Leave a comment or send a trackback from your own site.