August 3, 2000
Untitled
The Palm Vx Claudia Schiffer Edition was announced this week. An exclusive arrangement with Palm will allow the ex-model to flog the brushed-metal-blue scratchpad on her site. I like to have a color choice as much as the next handheld technology fetishist, and that’s why I bought an orange Visor instead of a boring old graphite one, but in this case it’s less about offering consumers an æsthetic choice, and more about brand extension. Incredibly ill conceived brand extension at that. It’s sort of like the Warner Brothers edition of the Chevy Venture. I mean, what exactly is the point behind this? Do people actually make obvious connections between ex-supermodels and computing devices, or animated cartoon characters and minivans, enough to elicit the purchase of a product? I guess it worked before with pop culture sitcom icons and popular edible oil products. The mind boggles. Via calebos
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