July 11, 2000
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George Mannes, the author of this article for TheStreet.com on the proliferation of swooshlike logos in the dot com industry, sent me another interesting logo observation:
“I don’t know how you could track this bit o’ nostalgia down, but I have the commemorative baseball cap in my possession to prove it: the AOL Greenhouse logo (remember when?) was a green, roughly-drawn “G” swirl. Looked a lot like the Corbis logo w/out the box and rotated 90 degrees clockwise; I remember thinking when I first noticed this that the similarity was highly ironic, given the Case/Gates relationship.”
Coincidence, conspiracy, or the product of a creative mind laid waste by the constant exposure to swoosh-embellished logotypes? I wonder. By the way, if anyone has access to a decent scan or digital file portraying the AOL greenhouse logo, my inbox awaits.
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