June 6, 2000
Untitled
Tog expounds on the virtues of user testing, something which I wholeheartedly believe should be done well in advance of any public software release or site launch. User testing all well and good in theory, but I have spent a hell of a lot of time and energy attempting to convince marketing and development teams that this is actually a useful concept. Why is it so difficult to wedge a tiny little slice of before-the-fact testing into the gantt charts?
“If you don’t have user-testing as an integral part of your design process you are going to throw buckets of money down the drain.”
Tog mentions five reasons is this article why user testing saves money. Maybe that’s the angle I need to play. All this time I’ve been pitching that it’s for the good of the user and the customer experience. But now, it’s directly affecting the bottom line… that, I bet they’ll buy.
This item was posted by .
Categories:
Leave a comment or send a trackback from your own site.