May 9, 2000
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What Font Is This? outlines tips, techniques, and resources for identifying typefaces. I’ve spent a fair portion of the last dozen years performing font identification for customers and designer friends alike. It can be very satisfying to nail a design on the head without even peeking at a specimen book. Modern display type is generally straight-forward, but the influx of sixties and seventies influenced retro-faces has made the chore a bit more challenging. Text faces are another animal altogether. Sometimes being able to tell one transitional serif face from another reminds me of a story about this guy who could recognize individual movements of music by simply looking at the groove patterns on a vinyl record album. It all too subtle.
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