February 12, 2001
Untitled
I think I understand the positioning and rationale behind Adobe’s new midrange image editing product, but what phase of the moon was it when the crew in San Jose congregated in some dimly lit meeting room and slapped the name Photoshop Elements up on the whiteboard? Gak. It sounds like a box full of clip art, doesn’t it? I’m positive it must have been the same crack team of product marketing genii that hatched other loopy Adobe monikers like ImageStyler, PageMaker Plus, and the acronymonious FrameMaker+SGML.
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