February 8, 2001
Click where?
Tales from a close call with web page personalization. Epicor sent me a flyer promoting their eFrontOffice software with a custom url that embedded my full name into the subdomain. That’s sort of cool, but it wasn’t the part of the experience that impressed me. It was the following message that greeted me at the top of the qualification form.
Click on the exclamation mark. I can see how that would make perfect sense to the user. Another example of intuitive interface design theory put into practice.
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