October 23, 2000
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Apple: The message isn’t even medium. Given the obese history of inaccurate platitudes and persistent hallucinations propagated by a blood-thirsty media, I have never understood why Apple doesn’t just pull up to the intersection, slam on the breaks, and toot its own damn horn once in a while. Apple has always had lots to brag about, but at the same time, maintained the personality of a technological wallflower. Thinking different only gets you so far. At some point you need to do different. Put away the kid gloves Apple, it’s time to bust some hardware heads.
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