November 19, 2002
What’s the name got to do with it?
Does anyone else find the name of this product just a tad bit inaccurate? Even the support copy says that Art Directors Toolkit is for “…designers and production artists alike”. So where does the Art Director part come in? Does the software hover around your desk and point out the most obvious out-of-place bits? Does the program suddenly decide that it doesn’t like any of the colors you’ve used and request them be changed? And if this is truly for Art Directors, shouldn’t there be an online shopping module for tracking the best prices on black turtlenecks and European eyewear? They should have called it the Futilely Attempting To Meet A Ridiculous Deadline Because The Art Director Told The Print Production Department Lackey To Change Everything At The Last Minute Toolkit.
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