May 26, 2001
Untitled
Has anyone else seen the new ad for Microsoft Office XP? If I could find it online, I’d point it out. It’s the one where some corporate casual day leftover is motoring around what appears to be the Bonneville Salt Flats like a .bat file out of hell. The ad uses a fairly standard repertoire of gritty, yet meaningless, “drive stupid fast then slide into a controlled skid” shots more commonly found in commercials pimping high-performance sedans. Oh, did I mention that the aforementioned leftover is not actually driving a car? He’s sitting at a desk. With a computer. Clever, huh? The real kick in the creative can is the background music. Maybe it’s just my innate hyper-sensitivity to hearing out of context Canadian content, but using Red Rider’s twenty year old Lunatic Fringe is forcing the irony a bit much. Experience the lunacy. Experience Office XP.
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